Part of the Disney Villains Designer line that was released in 2012 this doll is a designer re-imagination of the character Ursula from the movie The Little Mermaid.
Wearing a leatherette bodice and a tentale-inspired, shimmer mesh dress this dolll features Ursula like you have never seen her before. She also holds in her hand her crystal ball that uses to keep an eye on Ariel and wears a golden seasheel necklace around her neck matching the one she supports in the movie.
Similar to the Queen of Hearts doll this one did raise some controvery due to her being slimmed down when compared to her original cartoon version so much so that it is beleived this to be one of the reasons why her doll did not do as well as Disney was anticipating resulting in it taking a while to sell out. It is also because of this that it raised questions if the Limited Edition Ursula to be released in 2013 was going to be full figured or slimmed down like this designer version.
Unlike the princess line all the dolls in this series share the same edition size as opposed to having varying sizes.